The current login page boasts, "Join Marc Benioff for an Unforgettable Event: Tour de Force San Francisco". You mean "unforgettable" like the birth of your first child? Or do you mean unforgettable like "9/11"? Or maybe more like the 2005 Q3 Acme Sales Kickoff?
I'm all for marketing, but it's easy to go too far. I'm eager to find out what the announcement is, but I'm skeptical that it will live up to "unforgettable". For what it's worth, most of the stuff that SFDC does is worthwhile without hyping it out the wazoo.
For example, I'm on tape someplace talking to one of the SFDC marketing guys about Dreamforce and I say straight up that they put on a GREAT cheese plate.
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